We are looking for a creative, data-driven Senior PPC Specialist to manage marketing campaigns for us.The resource is required to plan, set up, manage and monitor campaign budgets over different platforms.The candidate should have good communication and time management skills and must be able to work in flexible shift(s).

Key Responsibilities:

• Build, plan and execute pay-per-click advertising campaigns
• Create creative ad copies and captions according to the current trends and nature of our business
• Collect data, generate reports and carry out leading performance data
• Forecast Leads & ROIUndertake keyword research and report on a weekly basis
• Generate Reporting (weekly/monthly/quarterly)
• Define and implement Goal tracking
• Monitor and analyze the effectiveness of marketing content
• Test and optimize campaigns to achieve KPI's and targets
• Understand and analyze trends in results data to maximize return on investment
• Analyze campaign performance and provide recommendations for improving traffic and ROI
• Perform market and competitor research, analyses, and implement the best plan of action
• Budget pacing, audience analysis, and optimization
• Keeping up to date with industry trends
• Keep on top of industry advances and appropriate tools to enhance paid search channels

SKILLS AND EXPERIENCE:

• 2 years+ relevant experience in Software Development Marketing (Paid)
• A proven track record of ads campaign in the Europe or USA market
• Strong analytical and problem-solving skills
• Proficient in building campaignsT
• eam training and leadership skills
• Strong understanding of media research tools
• Keen attention to detail and an analytical approach to achieving objectives
• Expert in Search Engine Marketing
• Experience with Search Networks, Display Networks, and YouTube Ads