• Prior Software product marketing experience is a must.

• Email campaign execution and management

• Very strong communication skills.

• Marketing reports, PPC campaigns.

• Leverage data and analytics across digital channels (web, search, email, social media) to improve brand awareness, demand generation, lead generation and product marketing strategies and campaigns.

• Use customer centric data analysis, data visualization, segmentation and a/b testing to optimize across channels and within campaigns.

• Create and manage link building strategies, content marketing strategies, and social media presences.

• Innovate and present new marketing platforms and strategies.

• Develop engaging online content including forums, videos, graphics, and blogs; monitor and analyze content success.

• Forecast marketing campaign growth and ROI for marketing campaigns.

• Use Google Analytics, Google AdWords, and other relevant sites.

• Drive traffic to company pages.

• Keeping an eye on new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

• Well versed in Powerpoint, Adobe, Canva.